Corporate Branding
CORPORATE IDENTITY PACKAGE
The continuity created between graphic elements such as a company’s logo, stationary, brochure, website, annual reports, signage, and so on is what defines a corporate brand.
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These materials establish not only the identity of the company but also the impression clients, investors and other companies are left with. If you want to come across as professional and recognizable an image strategy must be employed |
LOGOS
Your logo is arguably the most identifiable mark created by you company. Many times you logo will sit side by side with other corporate logos on a page. If your logo doesn’t have a solid shape, clean lines and project the appropriate image for your industry it will stand out for the wrong reasons. Haynes IR has experience arranging for the design of a logo or to improve on an existing one.
Once the logo is designed, stationary is produced including; business cards, letterheads and envelops. The stationary, made of quality materials, will be in the package sent out to potential investors.
CORPORATE BROCHURES
A full color corporate brochure will show an overview of the company’s business and provide the investor with enough details for them to |
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confidently feel they understand the business model and direction of the company.
CORPORATE VIDEOS
The corporate video, an extension of the company brochure, is not absolutely necessary but does deliver information with greater impact. Our experience shows that investing in a video, whether presented in the boardroom or on a DVD in a private home easily pays for it self through increased investment and B2B business.